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Focus Group 1: Consumer Perspectives

March 8, 2009

Here is the video of the focus group for public viewing. Great thanks to the participants Benjamin Jakimow, Daniel Mancera, Nayeli Gutierrez, Mirre Van Tilburg, and Erik W. Bjoennes! I know it was kind of ghetto in my apartment, but I think it went really well. Thank you for volunteering and also allowing me to post the video on the website- it was very interesting and I am sure the readers appreciate it.

Erik said something interesting after the focus group was over. He said convenience is really key when encouraging people to be more environmentally friendly. He has to travel 15 minutes to recycle glass in his hometown. So if he only has one or two bottles and he does not feel like traveling 15 minutes, he will just throw them in the trash. He admits that he is not as environmental as he could be. Sometimes it really just comes down to getting over laziness. Thanks for the insight Erik.

There will be a formal analysis of the focus group to follow this week.

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